EST. NSW · 2024
Coffs Harbour · Australia-wide Federal & State Government Ready
Aplly.
Project Solutions · Australia-wide
Senior project management for complex infrastructure and environmental programs — from strategy through to delivery.
Capability Statement View Projects
$2B+
Project Value Delivered
20+
Years Experience
15+
Programs Approved & Delivered
50+
Infrastructure Projects
01 — Capabilities

One delivery team.

Aplly provides specialist project management and program delivery across the full lifecycle — concept and feasibility through to construction delivery and program close-out.

01
Project & Program Management
End-to-end program governance for complex, multi-stakeholder programs. Governance frameworks, reporting structures and accountability arrangements at all scales — including ministerial reporting and Federal & State Government oversight.
GovernancePMOReporting
02
Procurement & Construction Start-Up
Tender strategy, procurement planning and contract award for civil works packages of all scales. Commercial risk-sharing structures, contractor mobilisation and construction program start-up on the critical path.
D&CTender StrategyRisk-Sharing
03
Stakeholder & Government Relations
Structured engagement across Commonwealth agencies, State departments, local councils and regulators. Direct experience with TfNSW, ARTC, RPV, NSW Treasury, EPA and Federal Ministers.
FederalStateLocal Council
04
Environmental Program Delivery
EIS scoping, preparation and approval for Critical State Significant Infrastructure. Planning consent, heritage and ecological compliance, flood recovery and environmental program management across NSW.
EISCSSIHeritageEPA
05
Reporting, Data & Program Controls
Live KPI dashboards, government progress reporting and policy-ready datasets. Reporting systems built for ministerial scrutiny and executive decision-making at every project stage.
KPI DashboardsMinisterial Reporting
06
Natural Disaster Recovery
Reconstruction Authority funding submissions, damage capture, strategic program development and Immediate Repair Works delivery across flood-affected communities in regional NSW.
RecoveryEPARReconstruction Authority
02 — Lifecycle

From first idea to final acceptance.

Aplly operates across the full lifecycle. Decisions made in early stages affect delivery downstream — and delivery challenges often trace back to decisions made at the start.

PHASE 01
Concept & Feasibility

Strategic direction, options analysis, success criteria and critical-path definition.

PHASE 02
Approvals & Funding

EIS, planning consent, business case and Federal & State funding approval.

PHASE 03
Procurement

Tender strategy, interactive tender process, commercial risk-sharing & contract award.

PHASE 04
Mobilisation

Early works, utility relocation, site access, contractor mobilisation, critical-path clearance.

PHASE 05
Active Delivery

Governance, KPI reporting, cost control, contract administration through to practical completion.

PHASE 06
Close-Out

Final reporting, claims resolution, defects management and program acceptance.

03 — Selected Projects

Programs delivered.

Senior leadership roles on some of Australia's most complex infrastructure, environmental and recovery programs — from $5M heritage rebuilds to a $2.2B critical state significant infrastructure delivery.

Coffs Harbour Bypass construction
NSW · 2018–2023 TfNSW
CASE STUDY 01 · MAJOR INFRASTRUCTURE
$2.2B AUD
Transport for NSW · Coffs Harbour Bypass

Australia's largest active road infrastructure project — EIS approval through to D&C award.

Senior Project Development Manager → Deputy Project Director → Acting Project Director · 5 years

Led EIS approval for Critical State Significant Infrastructure, managed the Federal & State business case and funding approval, and drove value engineering across the program. Directed multi-disciplinary early works across 23km of utility relocation — clearing the critical path for major works — then led the interactive tender process with three Tier 1 contractors, structuring bespoke commercial risk-sharing arrangements for the $1.35B Design & Construct contract.

$300M
Cost savings via value engineering
2 yrs
Schedule reduction at investment decision
Pacific Highway Woolgoolga to Ballina upgrade
NSW · 2014–2018 TfNSW
CASE STUDY 02 · REGIONAL HIGHWAY
$4.9B + $134M
TfNSW · W2B + Bolivia Hill Upgrade

Pacific Highway — risk, governance and remote project development.

Project Manager Risk & Governance → Project Development Manager · 5 years

Across two significant Pacific Highway programs, held senior governance and project development roles. Woolgoolga to Ballina: risk analysis, governance frameworks and quality oversight of the precast concrete supply chain. Bolivia Hill: led project development in a remote, geologically complex environment — resolving significant geotechnical and environmental challenges — and secured Federal & State funding approval, transitioning to delivery on schedule.

2
Federal & State funding approvals secured
155 km
Pacific Highway corridor governance
Sportmans Creek Bridge removal
NSW · Regional RMS
CASE STUDY 03 · HERITAGE INFRASTRUCTURE
$15.9M + $5.9M
Roads & Maritime Services · Bridge Programs

113-year-old heritage dare truss rebuild on the Upper Coldstream River.

Project Contract Manager · Bridge Portfolio

Held contract management responsibility across a portfolio of bridge programs in regional NSW. Briner Bridge: led project development including planning approval and funding approval for the investment decision — enabling the reconstruction of a 113-year-old heritage dare truss bridge crossing the Upper Coldstream River. Lawrence Bridge removal: a technically complex civil operation on a live waterway. Demonstrates capability across project development, approvals and funding for technically demanding regional civil infrastructure.

113 yrs
Heritage truss bridge rebuilt
2
Live-waterway civil operations delivered
Kempsey LGA flood recovery
NSW · Mid North Coast Reconstruction Authority
CASE STUDY 04 · DISASTER RECOVERY
$100M AUD
Kempsey Shire Council & Reconstruction Authority

Strategic flood recovery program across roads, bridges, drainage and landslips.

Senior Project Manager · Flood Recovery

Following a significant flood event across the Kempsey LGA, coordinated initial damage capture across the affected road and bridge network, developed the strategic recovery program, set delivery direction, and supported Council in onboarding internal resources and specialist consultants. Led preparation and submission of Essential Public Asset Reconstruction applications to the Reconstruction Authority to secure funding approval, and managed Immediate Repair Works delivery.

EPAR
Reconstruction Authority funding secured
IRW
Immediate Repair Works program delivered
04 — Why Aplly

What makes us
different.

Senior, experienced and focused on delivering outcomes. Aplly works alongside government agencies, contractors and project teams across NSW and nationally — bringing a consistent, practical approach to programs of all scales.

01

Experience that spans the full lifecycle.

Most consultancies specialise in one phase. Aplly operates across the full lifecycle — concept feasibility through to construction delivery. We understand how decisions made early affect delivery downstream, and how delivery challenges often trace back to decisions made at the start.

02

Governance that works at every scale.

The same discipline is applied to a $5M bridge as to a $2B bypass — structured reporting, clear accountability, milestone tracking and cost control. These are foundational, not reserved for large programs. They give clients and government decision-makers confidence the program is being managed properly.

03

Procurement expertise on both sides of the table.

Procurement is where programs are won or lost. The right contractor on the right commercial terms determines whether a program delivers on time and budget. Aplly has direct experience structuring competitive tender processes, negotiating risk-sharing arrangements and standing up contracts — supporting clients and contractors alike to set delivery up for success.

04

Program resilience when it matters most.

Programs always encounter the unexpected — approvals delayed, scope revised, contractor performance challenged, stakeholder positions changed. We identify constraints early, assess downstream impact and implement a revised approach without losing momentum.

Rochelle Hicks — Director, Aplly Rochelle Hicks · Director
05 — Principal

Senior capability,
embedded in your program.

Aplly Pty Ltd is a project management and program delivery consultancy headquartered in Coffs Harbour, NSW, providing services Australia-wide. We were established to deliver senior-level project management capability across the full project lifecycle.

Aplly's capability is led by Rochelle Hicks — Certified Practising Project Director (AIPM), with over twenty years across construction, infrastructure, environmental and government programs in NSW and nationally. Rochelle has held senior roles across Transport for NSW, Roads & Maritime Services and Aplly Pty Ltd — spanning project development, program governance, procurement, environmental approvals and construction delivery — at ministerial reporting level on programs valued from under $10M to over $2B.

Rochelle Hicks
Director & Principal · CPPD AIPM
CPPD — AIPM
Certified Practising Project Director, Australian Institute of Project Management
20+ Years Delivering
Two decades developing and delivering complex projects from concept through to construction completion.
B. Environmental Science
University of Newcastle — Biology, Geography & Geology
Diploma of Project Management
TAFE NSW
Site Safety & Operational
WHS · Work Zone Traffic Management · Work Safely at Heights · Rail Corridor Access
Recognition
NSW Premier's Award Finalist · NSW State Award for Excellence in Aboriginal Programs

Project Experience · Australia-wide

$2.2BCoffs Harbour Bypass $4.9BPacific Highway W2B $200MSydney Airport T2 $134MBolivia Hill Upgrade $15.9MBriner Bridge Heritage $100MKempsey Flood Recovery Critical State Significant Infrastructure EIS Approval & Planning Consent Federal & State Government Funding Design & Construct Procurement Bridge Construction & Reconstruction Major Highway & Motorway Delivery National Rail Corridor Programs Construction Mobilisation & Start-Up Heritage Infrastructure Mine Rehabilitation Flood Recovery & Reconstruction Renewable Energy Programs Airport & Commercial Local & State Government Programs Main Street & Urban Renewal
06 — Engage Aplly

Let's work through
your program together.

Whether you're scoping a new program, navigating approvals, or looking for senior support through delivery — we're happy to talk it through. Share a few details below and we'll be in touch shortly to organise a conversation.